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Tech giants continue to embed AI into their service offerings. This week Meta introduced its’ new image generating AI model, Muse Image. The model will allow users to create visuals by giving prompts, using presets, @ mentions, uploading photos and drawing changes or making edits directly over the generated visuals. The visuals can be downloaded or shared across Meta platforms; feeds, stories, posts, chats, etc… Muse Image is available in the Meta AI App, Instagram Stories, in the effect feature and in WhatsApp, for US users
Who does this feature impact?
If you have a public account on Instagram, this is where you want to queue in. Any adult over the age of 18 with a public profile on Instagram is impacted. As of Tuesday July 7, these accounts were automatically opted in to the Muse Image generator. Users can now prompt Muse Images to generate visuals by referencing your public profile and you will never know as Meta will not be notifying you.
Why is this a risk?
The implication of Muse Image affects personal privacy and security. Public Instagram photos can be used to generate images in your likeness such as deepfakes, often used for identify verification fraud.
For visual creators—including photographers, illustrators, and designers—this exposes your Instagram portfolio and unique style to being copied or used as reference material.
How to protect yourself?
Consider setting your profile to private. If you want to remain public, use the opt-out function by following the steps outlined below.
Open Instagram
Navigate to your profile
Select the ☰ menu
Open Settings and activity
Tap Sharing and reuse
Scroll to Allow people to create with and reuse your content
Turn off: Posts and Reels
For ultimate peace of mind, leverage a service like Pixsy to monitor how your images are being used on the internet. Pixsy works on a similarity score so we are able to find both exact matches and altered results of your images.
